M.E.S.A Releases Four New TV CommercialsSeptember 25, 2013
The Mobile Electronics Specialists of America have launched four live action TV commercials that are available for free use by all M.E.S.A member retailers.
M.E.S.A's in-house staff both created the concept and script but also were part of the production team that created the commercials.
Erin Costello, M.E.S.A marketing manager, said in a press release:
"We know that consumers need to be informed about what our retailers can do not only for their vehicles, but for their daily lives as well. It was the goal of these TV spots to educate the consumer about what products are available to them in the aftermarket and how those products can go to work for them in a real way."
Each commercial demonstrates how a product can be used by a consumer in everyday life. The categories covered in the first four ads are: back-up camera, in-dash navigation, rear seat video, and smartphone integration. Each ad spot revolves around the tagline, "You don't need a new car for new car technology."