With Nintendo's Wii reaching all sorts of demographics not traditionally associated with gaming- including adult women- Microsoft is planning to similarly expand the audience of its rival console, the Xbox 360.
According to a Gannett News Services report, the company sent a thousand women to host open houses in order to show off new games and services offered as part of Xbox Live. Those hosting the events, most of whom were existing Xbox owners, received such favors as a universal remote, Xbox Live subscriptions, and individual games.
