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Selling Security As An Accessory

Mobile protection can add much-needed margin to smartphones and tablets

February 26, 2013 By Jeff O’Heir
The Mobile Backup and Restore feature provides automatic backup of contacts, pictures, videos, music, text messages, call history and calendar entries to Trend Micro’s secure cloud.

“You have to protect these devices because a screen saver and case can’t do it,” Boyle said.

McAfee recently updated its mobile security suite and released its All Access 2013 edition ($99) that provides protection across PCs, Macs, smartphones, and tablets. Its Mobile Security ($29.99) protects against device loss, viruses and web threats on Android devices.“

Phones and tablets are a consumer’s most powerful computing device an they carry most of a consumer’s personal data, yet 30 percent don’t even use a password,” said Lianne Caetan, McAfee’s director of product marketing, mobile solutions.


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