Selling Security As An Accessory

Mobile protection can add much-needed margin to smartphones and tablets

Additional security on mobile devices grows more critical each day, Boyle said, adding that Android devices last year carried 350,000 apps that included malware, up from just 1,000 in 2011. That number will hit onemillion by next year, Boyle said.

Although Facebook recently upgraded its security settings, more than one-third of users don’t know about them, never change them, or share all of their information with everyone, Boyle said. That exposes them to high privacy violations. Trend Micro’s new Privacy Scanner provides an extra later of protection for personal information on the site.
The Mobile Backup and Restore feature provides automatic backup of contacts, pictures, videos, music, text messages, call history and calendar entries to Trend Micro’s secure cloud.

“You have to protect these devices because a screen saver and case can’t do it,” Boyle said.

McAfee recently updated its mobile security suite and released its All Access 2013 edition ($99) that provides protection across PCs, Macs, smartphones, and tablets. Its Mobile Security ($29.99) protects against device loss, viruses and web threats on Android devices.“

Phones and tablets are a consumer’s most powerful computing device an they carry most of a consumer’s personal data, yet 30 percent don’t even use a password,” said Lianne Caetan, McAfee’s director of product marketing, mobile solutions.

Related story: Samsung's New Target: BlackBerry

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