Selling Security As An Accessory
Consumer electronics retailers typically include a case with about 65 percent of the smartphones and tablets they sell and SD cards withabout 60 percent. But they are adding a software security solution to less than 10 percent of mobile devices. Not only is that a disservice to the consumer, it also means a lot of margin is left on the table.
“Most consumers buy a case, but the data in the device is more valuable than the device itself,” said Greg Boyle, Trend Micro’s senior product marketing manager for consumer mobility. “Retailers are looking for ways to attach high-profit margins to tablets and smartphones because margins on those are slim. Security is one way to do that.”
Trend Micro and McAfee have rolled out new products and upgrades at Mobile World Congress this week in Barcelona that could help retailers expand their accessory sales and generate some much-needed margin.