Monday in CE: Microsoft Memo Leak Reveals High Surface Book Return Rates
Last week, Consumer Reports announced the results of a survey of 90,000 laptop and tablet owners in which it found that 25 percent of Microsoft Surface device owners would be faced with “problems by the end of the second year of ownership.” That finding led Consumer Reports to drop its “recommended” label for all Surface devices.
Despite its dissenting opinion on the survey’s findings, that leaked Microsoft memo shows that the company is seeing a high rate of returns for its Surface products. In the month of and the month following its launch, Microsoft saw between 13 and 17 percent of all Surface Books get returned. The return rate for the device didn’t dip below 10 percent until more than half a year after its launch. The Surface Pro 4 also had high return rates—16 percent—during its launch period, but saw that number drop quickly in the months right after launch.
Other Surface devices, including the Surface Pro 3 and Surface 3, saw initial return rates above 10 percent in the first months after launch. But all quickly dropped and currently sit between 1 and 5 percent, which is by no means bad.
For comparison’s sake, during their launch periods the Galaxy Tab had a 16 percent return rate, while the iPad had a 2 percent return rate.
So, maybe Microsoft is right to be a little miffed by Consumer Reports’ findings?
Something Big is Coming
— Samsung Mobile (@SamsungMobile) August 14, 2017
A little more than a year after it was battling massive blowback over exploding devices, Samsung appears ready to put the past behind it. In a not-so-cryptic tweet on Monday, the company pinpointed August 23 as the date for its next major announcement. And judging by the video in the tweet, that announcement will likely be the launch of the Galaxy Note 8.
It was this time last year, roughly a month before its biggest rival was set to announce its next-gen smartphones, that reports started rolling in that Galaxy Note 7 devices were quite literally blowing up. That led to a widespread recall, the device being banned on airplanes, a rushed potential solution to get the devices back out in the market, a second battery failure, and the launch of a major internal investigation. Ultimately, the company was forced to pull all Note 7s out of circulation, and Samsung spent the better part of the last year running an apology tour.
Hopefully they’ve learned from their mistakes.
More CE News
- We might not be that far off from seeing Alexa speakers being converted into multiroom audio systems.
- A K. study of adult shopping behaviors found that 77 percent of adults have shopped online, up from 53 percent in 2008.
- Bitcoin has quadrupled in value this year and closed above $4,000 for the first time in the digital currency’s history.