Monster Adds Zulu as VP

Chaka Zulu

A day after announcing music producer Swizz Beatz as an investor and board member, Monster announced Thursday that Chaka Zulu has joined the company as vice president of entertainment and sports marketing.

Zulu is the manager of rapper and actor Chris “Ludacris” Bridges, and cofounder of the music collective Disturbing Tha Peace. He will “work closely with both Swizz Beatz and Head Monster Noel Lee to help Monster continue its drive to bring dramatically enhanced music and entertainment experiences to fans around the world,” Monster said in a statement.

“Everyone at Monster is thrilled that Chaka is joining our team,” Lee said as part of the announcement

. “We share with him a strong passion for both music and technological innovation-and for helping people get closer to all the entertainment they love. This is a major step forward for Monster, and it will help us make a much closer connection with fans all over the world who want to enjoy all their entertainment in a more meaningful and impactful way.”

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