Monster, Beats Cutting Ties
The partnership that kicked off the high-end headphone craze is no more. Monster and Beats Electronics will no longer work together, after Beats declined to renew its manufacturing contract with Monster, Bloomberg News reported.
At International CES this week, Monster introduced several headphone products that are not branded with Beats.
The Beats brand was introduced in 2008, with Monster as manufacturer and music industry mainstays Dr. Dre and Jimmy Iovine as frontmen. After huge success with such artists as Lady Gaga and Justin Bieber, a controlling interest in the venture was sold to HTC last year.