Monster Cable announced Wednesday that Gary Yacoubian, formerly of MyerEmco, has joined the company as the new vice president of strategic development.
Yacoubian, who left MyerEmco earlier this year, is the current chairman of CEA's executive board.
"Thanks to his many years at MyerEmco, one of Monster’s top M5 retailers, Gary will be able to bring Monster his unique expertise and ability to literally see through the eyes of a retailer, as opposed to those of a manufacturer," Head Monster Noel Lee said in a statement.
"This will help us as we focus even more intensively on developing precisely the right kinds of products and sell-through programs our dealers need to help them grow their business. We’re thrilled to have him as part of our senior Monster management team.”
"From the beginning of my conversations with Monster, I could see this was a natural fit," Yacoubian said as part of the announcement. "Noel and his team were eager for my retail perspective and I have personally seen and felt the benefits that Monster can bring retailers from the ‘other side of the table’.
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