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Monster Goes for the Green and High-Speed

January 7, 2009 By Maureen Jenson
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CES 2009--Head Monster Noel Lee kicked off the Monster Press Conference in an exuberant mood announcing a host of new partnerships and products.
    New products include the new Hyper-Speed 21 GB per second HDMI cable. Said Noel,
“Monster is very proud to bring the world’s highest speed HDMI cable to the marketplace. The future has arrived with the latest generation of home theater products. The color, clarity and 3-3D capability from the newest high-end video displays and Blu-ray players as well as the crispness of lossless audio are truly amazing. The problem then becomes moving these huge amounts of data between components at speeds high enough to get ultimate performance. People who purchase these products are paying for the best and deserve the highest quality audio and video possible. To get that performance, they need the highest speed HDMI cables providing ultimate bandwidth for digital high definition video and lossless multi-channel audio. M Series M2000 Hyper-Speed cable is the fastest and highest performance cable on the market.”
    A slew of new “green products” include: Monster’s GreenPower outlet control system featured in four new home theater PowerCenters, the HDP 850G ($99.95), HDP 900G ($129.95) HDP 1400 ($249.95) and HPD 1850 ($349.95), all designed to save energy by automatically turning off home theater components when not in use. These new Monster PowerCenters also mark the debut of a variety of convenience and performance features such as watt meters that let users easily monitor power consumption, RF remote control capability and more.Monster GreenPower™ Helps Slay Energy-Draining “Vampire Loads”
    Monster GreenPower is a new way for consumers to automatically reduce “vampire load” energy drains and save money. Key to the effectiveness of Monster’s MDP 900, MDP 800 and MDP 650 Digital Life™ PowerCenters.is a special GreenPower Outlet Management system that works automatically to eliminate energy waste in connected PC systems. Users simply plug their computer into the GreenPower Control outlet, then plug their additional connected PC peripherals (printer, monitor, scanner, loudspeakers, etc.) into the specially marked Monster GreenPower Controlled outlets.
    Building on the success of Monster's Beats by Dr Dre Headphones, Monster’s new Turbine In-Ear Speakers--personally designed by the Head Monster Noel Lee-- have undergone three years of research, development, and refinement. This is said to deliver to music lovers a new way to enjoy big speaker sound in a compact in-ear headphone design.
    Noel also announced new partnerships with gennum, HP and digeo, and said, “Partnering with these world class technology companies, assures the consumer that every facet of our production and development has been vetted and gives the consumer even more confidence in Monster branded products.”
 

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