Monster Teams Up with ROK Mobile
During Monster’s press conference at CE Week in New York last month, Head Monster Noel Lee- on the heels of the acquisition of the company’s former partner Beats Electronics by Apple- talked about how important it is for headphone manufacturers to form partnerships with streaming services:
Now, Monster has.
ROK Mobile, launched earlier this month, describes itself as “the world’s first integrated streaming music and mobile service platform,” and it announced Monday that it has named Monster its exclusive headphone partner. In addition, a special Monster app will be developed to work with ROK Mobile.
“ROK Mobile is committed to establishing the ultimate music experience by teaming with Monster, the creator of the world’s finest high performance headphones,” Jonathan Kendrick, Chairman, ROK Mobile, said as part of the announcement. “The combination of our content and Monster’s unique audio technologies will differentiate ROK Mobile experience from other streaming services,
ROK Mobile’s cofounder, John Paul DeJoria, went on to state that “I am most proud to be associated with an honorable gentleman, such as Noel Lee.”
“The combination of ROK Mobile’s streaming music with our headphones is a great offering to consumers as well as retail,” Lee said.