Dr. Dre Goes From Death Row to Monster Cable

Monster teams up With Dr. Dre and Interscope Chairman Jimmy Iovine to design state-of-the-art “Beats” headphones

January 2008 By Maureen Jenson

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LAS VEGAS- At a standing room only press conference at CES, two giants of the music industry convened with Head Monster Noel Lee and his son Kevin to unveil a collaboration of sonic proportions.

The new “Beats by Dr. Dre” high-performance headphones were conceived by rap legend Dr. Dre and mutually designed, with innovative engineering by Monster. The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for state-of-the-art-performance.

Commented Interscope’s top executive Jimmy Iovine, “Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level that Dre expects.”

Head Monster Noel Lee added that “Dr. Dre is widely-known as the most critical ear in music today. This rare partnership with such an iconic artist is a testament to both the need for high-performance headphones is a true ‘ear opening’ experience; users will enjoy not only their comfort and style, but a sonic performance that is unequalled in any other headphone.

“Beats by Dr. Dre” will be available in late spring for a suggested retail price of $399.95.