Monster, Viacom Team on DNA Audio Brand
Monster and Viacom this week announced that they are teaming up on the new Monster DNA brand. The brand includes headphone products, which will be promoted across MTV, Comedy Central and other Viacom-owned brands.
The brand will launch later this week at MTV’s Video Music Awards. The first DNA headphones arrive this month.
“We’re excited about what we have accomplished with next generation sound with Monster DNA,” Head Monster Noel Lee said in a statement. “It’s the evolution of what a headphone can look and sound like. Sonically, they completely kick ass yet still have refined sound qualities that all music lovers can appreciate.”