MTX Audio Launches Connected Commerce
MiTek's MTX Audio brand said last week that it launched its new Connected Commerce strategy at International CES, to positive reviews from 12 volt dealers.
The Connected Commerce allows dealers to host a webstore through MTX.com and direct customers there, to purchase anything from MTX's catalog. The dealer receives a guaranteed margin in the form of a commission check, and MTX handles the transaction, warranty, and delivery.
"Our Connected Commerce strategy is a radical departure from the status quo,"Mike Roberts, Senior Vice President of Sales & Marketing at Mitek Corporation, said in a statement. "Going into the CES show we knew that some dealers were going to love the program, some were going to hate it, and some were going to take some time to digest the benefits.