MTX Seeks Higher Margins Through Higher Altitudes
MTX thinks the way to a home theater/custom dealer’s heart is through his calf muscles.
That’s why the company is fielding a spring promotion awarding a limited-edition MTX Audio-branded Trek mountain bike worth around $400 to dealers who place qualifying orders of a certain size for MTX Audio products from now through May.
The promo, open to both new and existing retailers, is designed to “try to get dealers interested in higher margins,” Mitek’s vice president/general manager of residential audio, Al Congdon, said. “We don’t think they should settle for 50 points on our competitors’ products, when they can get 65 to 70 points with ours.”