Nationwide Marketing Group and MEGA Group Prep for First Combined PrimeTime! Event
Nationwide Marketing Group and MEGA Group announced on Tuesday that they completed their first joint National Planning Meetings in Winston-Salem as the two groups continue to consolidate operations, develop new member services, and look to enhance the program.
National Planning Meetings are nothing new to Nationwide—they conduct two each year with the leadership and member services teams from the group’s regional divisions. But this was the first to incorporate members of the MEGA Group staff, which recently joined forces with Nationwide. The merger resulted in a single organization that now represents more than 5,300 member companies who operate around 14,000 stores and generate an estimated $18.5 billion in annual sales.
“As the two groups combine and increase our investments in technology, education, marketing, operations and more, members can expect more initiatives, lower costs and improved delivery of services,” Nationwide Marketing Group CEO Dave Bilas said in a statement. “In addition, vendors will benefit from more efficient access to the majority North America’s appliance, electronics, furniture, bedding and outdoor Independents via a single point of contact. As a result, Nationwide’s Independents will access advantages that, until now, have only been available to corporate chains.”
At the time the merger was announced, the two groups explained that all existing offices and all team members would remain on board. The move was made in order to combine the leadership teams and “optimize support” for members of the joint organization. Additionally, the group’s began working on a consolidated member benefits program, which Nationwide’s Frank Sandtner has been knees deep in.
“The number and value of new member service programs from the groups’ combined offerings will enable members to simplify and reduce operating costs,” Sandtner said in the statement. “Further, we have rolled out and executed a digital platform that generates awareness, traffic and volume with point-of-sale measurement for participating members.”
Nationwide’s Spring PrimeTime! event will take place February 26 through March 1 at the Gaylord Palms Resort in Orlando. The show will surely benefit from a larger attendee base and the fact that vendors will be more likely to attend given their annual tradeshow workload between MEGA Group and Nationwide has been consolidated to just two events. That formula could result in one of the most successful independent retailer shows in recent memory.
“We’re about a hundred days away from what promises to be the largest buying show and member conference in the history of independent retailing,” Nationwide’s Tom Hickman and Rick Bellows said in the statement. “At the coming PrimeTime event in Orlando, members’ show specials and Cash Back on-the-spot rebates will really benefit from the savings vendors are enjoying due to only having to support two shows each year instead of four.”