Nationwide Marketing Group’s partnership with Nest Labs, announced in March and enabling any of the group’s 3,500 members who sign on to provide both Nest and Works with Nest products to their customers, has gained momentum by virtue of their leveraging Nationwide’s eXchange CE buying portal for immediate inventory access.
“The engagement level among Nationwide members with Nest has been impressive,” said Dean Sottile, Nationwide senior vice president of distribution, in a statement. “Offering consumers the right products around the connected home has never been more important, and our members have found the perfect partner in Nest to expand their presence in this ever-growing space.”
Nest and Works with Nest products are showcased in the group’s Connected Home Kiosk, and available to Nationwide members at the group’s PrimeTime shows, the next one of which is scheduled for later this month in Las Vegas. Nationwide is promoting the use of these kiosks to increasing numbers of independent retailers who are just establishing a presence in the connected-home space.
“Members understand the growth potential as more and more of their customers seek connected-home solutions, and our partnership with Nest gives them an entry point with the most advanced and consumer favored lineup in the business,” said Nationwide Senior Executive Tom Hickman. “We expect tremendous growth as Nest and Works with Nest products continue to gain momentum, and the eXchange provides ready access to inventory for dealers who are finding success in this growing category.”
“As connected-home products begin to enter the mainstream, customers are trying to understand the options and find the right solutions for their specific needs,” said Gene LaNois, head of the Professional Channel for Nest. “Nest’s relationship with Nationwide members will help consumers find answers to these questions and access to products in their local market, with the confidence that comes from a complete installation. Nationwide dealer member Mrs. G’s, based in Central New Jersey, recently launched both the Connected Home Kiosk and an assortment of Nest and Works with Nest products. Debbie Schaeffer, CEO, explained her company’s decision to add Nest, saying, “IoT has expanded into the appliance market, and ‘smart home’ connectivity is becoming a priority for home owners who want products with remote control, voice activation, and energy use management. As a member of NMG, I am proud that we can now offer appliances with Nest and ‘Work with Nest’ products to our customers. Mrs. G's motto is ‘Life. Better,’ and as our knowledgeable Mrs. G sales team become experts on the products and installation requirements, with training tools provided by NMG, they will be able to educate the customer and offer a one-stop shopping experience to integrate the new technology into their lives.”
Hank Alexander, director of HTSN, Nationwide’s CI subgroup, said, “Nest and the whole Works with Nest family of products are the gateway to Nationwide dealers selling deeper connected-home solutions like those from Control 4 and Elan. It’s proven, once a consumer gets started on building their connected home, they come back again and again.” Nest will attend this month’s PrimeTime, where Nationwide will debut the first-ever connected home on the show floor.
Registration for PrimeTime is open at www.nationwideprimetime.com.