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NBA's Anthony Joins 50 Cent as SMS Audio Partner

December 9, 2013 By Stephen Silver
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Headphone and accessory brand SMS Audio, which is responsible for rapper 50 Cent's signature products, has added another superstar partner: The New York Knicks' Carmelo Anthony.

Anthony joins the company as "investor/partner" and "advisor," as well as a brand ambassador, SMS announced in a press release Monday.

“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” Anthony said in a statement. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand.”

Anthony's involvement with SMS continues the expansion of the recent rapper/headphone endorsement boom into the athletic sphere. Both LeBron James and Kevin Garnett are in the Beats Electronics stable.

 

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