You will be automatically redirected to dealerscope in 20 seconds.
Skip this advertisement.


NBA's Anthony Joins 50 Cent as SMS Audio Partner

December 9, 2013 By Stephen Silver
Get the Flash Player to see this rotator.
Headphone and accessory brand SMS Audio, which is responsible for rapper 50 Cent's signature products, has added another superstar partner: The New York Knicks' Carmelo Anthony.

Anthony joins the company as "investor/partner" and "advisor," as well as a brand ambassador, SMS announced in a press release Monday.

“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” Anthony said in a statement. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand.”

Anthony's involvement with SMS continues the expansion of the recent rapper/headphone endorsement boom into the athletic sphere. Both LeBron James and Kevin Garnett are in the Beats Electronics stable.


Companies Mentioned:



Click here to leave a comment...
Comment *
Most Recent Comments: