Intercounty Appliance Corp, a New York-based buying cooperative and member of the Northeast Company Alliance (NECO) and BrandSource, announced the opening of a new 208,000-square-foot warehouse in Burlington, New Jersey. The company said that the addition of this second location signals the beginning of a five year plan to expand its reach, and it builds upon the company’s “Dealer Specific” advertising and marketing campaign strategy.
Founded in 1972, Intercounty Appliance works with 83 dealers who specialize in electronics and appliance retailing throughout the northeast, ranging from New Hampshire to Virginia. Having outgrown its single warehouse in Medford, New York, Intercounty said it identified Burlington as the ideal location to set up a second warehouse.
“New Jersey makes sense for us,” Bud Gerhard, Intercounty Appliance president, said in a statement. “We feel by having a more centrally located warehouse we will be able to add dealers in Virginia and Maryland markets and offer better service to our Southern dealers. The warehouse has state of the art facilities.”
Intercounty Appliance said that over the last two to three years the company has experienced “exponential growth,” roughly two to three times the national appliance industry average. Part of that success, the group said, is a direct result of a morphing identity and marketing strategy.
“We went from being a warehouse group to a marketing group within the last three years,” John Graff, Intercounty’ s director of merchandising & marketing, said in the statement. “That is our success story.”