New Age is Now Exclusive Distributor For BeatsJanuary 8, 2013
New Age Electronics has announced a deal to become the exclusive distributor in the U.S. for Beats Electronics. The deal includes Beats' high-quality headphones and Beats Audio HD sound systems.
"New Age Electronics is honored to represent and support one of the hottest brands in high-end audio products—Beats by Dr. Dre," Fred Towns, President of New Age Electronics, said in a statement. "The premium sound experience of Beats products, along with the brand's strong consumer allure and stature, makes this an exciting collaboration for New Age Electronics and our retailers."
"We chose New Age Electronics because of its superior and trusted reputation and ability to effectively bring unique offerings to the retail channel," Denise Morales, Executive Vice President, Sales for Beats by Dr. Dre, said.