New Age: ‘Show Me’ Millennials, Female Buyers Will Still Rule in 2017

By New Age Electronics President Fred Towns’ account, 2017, for the foreseeable future, is going to be about meeting growing “show me” expectations of both Millennials and female buyers – two demographics that are “more powerful than ever,” and that helped holiday sales to move forward and spike, after a slightly “slowed down” start fueled by concerns in the run-up to the 2016 election.

“All in all, there were 60 days of opportunity to buy,” he told Dealerscope in an interview during the 2017 CES. “Cyber Monday was incredibly strong. But Millennials went to stores for the experience.”