MAJAP Sales Up For NECO, Moves Spring Show to PrimeTime!
Executives from the New England Appliance and Electronics Group (NECO), which recently held its annual buying show at Foxwoods Casino and Resort in Mashantucket, Conn., said group-wide appliance sales for the last 12 months have increased about 3 percent, while consumer electronics sales have remained flat.
About 600 dealers and roughly 60 vendors attended the show, executives said. About 40 percent of NECO members sell both CE and appliances, while about 50 percent focus only on appliances. NECO added about 50 members during the last 12 and lost only three, said Anthony Bruno NECO's executive director. Membership, he added, is expanding from the group's mainly Northeast footprint into some parts of the Southeast, as well as Ohio.
NECO dealers had strong Labor Day sales, thanks mainly to effective pricing programs, attractive package rebates and an onslaught of circulars (about 10 million were sent out on behalf of dealers), Bruno said, adding that "If the proposition is strong, the consumer is buying."