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Nook Becomes a Tablet

April 25, 2011 By Stephen Silver
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Barnes and Noble said Monday that its Nook Ereader will add several features and become known as the Nook Color Reader's Tablet. The change will take place through a firmware update.

The Nook will continue to cost $249.

"NOOK Color offers the best reading experience of any device, and now delivers the most popular tablet features such as engaging apps so customers can play, learn and explore, free, built-in email, an Android operating system update for enhanced Web browsing and more interactive content,” CEO William Lynch said in a statement.

“With our new NOOK Apps program, we’ve partnered with the world’s best publishers and developers to offer popular brands like Angry Birds, Epicurious, Uno, Lonely Planet, Dr. Seuss, Little Critter and many more quality and entertaining applications. These and other enhancements, plus new ways for adults and children to experience exciting content, make NOOK Color a great alternative to paying double the price – or more – for an expensive tablet."

The company has also launched a new advertising campaign, called "Read Forever," for the new Nook.

 

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