Nortek Forming Pro AV Group With Gefen, TV One, Magenta Research
Nortek on Monday announced the formation of a new ProAV Group, which will combine the “product and marketing strengths” of its Gefen, TV One and Magenta Research brands.
Gefen president Hagai Gefen will lead the group, with Magenta’s John Dace managing worldwide sales and Gefen’s Uri Ram running operations, finance and logistics. TV One president David Barnes will retire.
The move follows Nortek’s establishment earlier this year of its Core Brands group, which combined its ATON, BlueBOLT, ELAN, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire and Xantech brands.
“Aligning Gefen, TVOne and Magenta Research under a centralized management team will enable us to more effectively serve the professional AV market by offering a broader mix of commercial-centric products, strengthening our direct-to-integrators sales capabilities, and enhancing our dealer support,” Michael J. Clarke, Nortek’s Chief Executive Officer, said in a statement.
“Following on the heels of the formation of our Core Brands Group this summer, our decision to combine these three respected ProAV companies reflects our strategic focus on pursuing new opportunities to serve our dealers, channel partners and end users, while also leveraging economies of scale and enhancing our cross-selling capabilities.”