Nortek Launches "Core Brands" Group
Nortek Monday announced the formation of a new "Core Brands" group, which will bring together ten technology solutions brands under the company's umbrella.
Based in Petaluma, Calif., the new group will include the Aton, BlueBolt, ELAN, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire and Xantech brands.
Bill Pollack heading up the group with his Panamax colleague Dave Keller handling worldwide sales. Keith Marshall, of SpeakerCraft and Proficient, will handle channel management, with Paul Starkey heading up marketing.