NPR Unveils Comprehensive App for Ford SYNC at CESJanuary 9, 2012 By Jack Cotter
At 2012 CES, NPR announced that it will be the first news organization to embrace Ford SYNC and Applink technology.
NPR President and CEO Gary Knell unveiled the new NPR news app for iPhone or Android that will be available on Ford Vehicles using SYNC and AppLink, moving smartphone listening to the dash with use of voice, and steering wheel controls.
NPR Senior Vice President and GM Kinsey Wilson took the stage and showed a demonstration of driver using voice control to tune into any NPR program, topic, or affiliate station around the country.
The NPR app can be voice controlled or steering wheel controlled, but either way, NPR aims to make it as simple as possible. The app begins with the NPR hourly newscast, and then drops the user into the local station. Presetting from within the app is easy. Programs will either drop the user into a currently playing program, or will find the most recent episode.
Doug VanDagens, Ford's Global Director, Connected Services Solutions, explained that in the past, SYNC has been used to pick out personalized sports and weather, but this is the richest content experience thus far. Ford believes it is innovative and disruptive and the company will be looking for more partnerships with content providers in the future.