NYC’s Relocated Datavision is Getting ‘Connected’
Jimmy Garson, CEO of New York City CE retailer Datavision, is bullish about the impending relocation and reimagining of the company’s brick-and-mortar store, and the mid-summer redesign of the Datavision retail website.
“We’re going to have a ‘connected’ store with two floors – one of which is retail space, and we’ll sell 150,000 items out of 3,000 square feet,” Garson said. “It’s a smaller space than we had before, but we expect to do double the amount of retail out of this location in less square footage than we were doing on Fifth Avenue in 10 times the square footage.”
Previously, Datavision had been in the same heavily trafficked Midtown Manhattan Fifth Ave. location for more than 20 years, and the move takes the storefront slightly south of there. The “soft” opening, in the Flatiron District of Manhattan at 50 W. 23rd St. between Fifth and Sixth Aves., will occur by the end of June and the Grand Opening is in mid-July. The location is “one of the hottest in the city – the busiest seven-days-a-week shopping area in New York,” according to Garson. It is near a Best Buy, a Home Depot and what will be LEGO’s Manhattan flagship retail store, when it opens in July.