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NYC’s Relocated Datavision is Getting ‘Connected’

June 11, 2014 By Nancy Klosek
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Jimmy Garson, CEO of New York City CE retailer Datavision, is bullish about the impending relocation and reimagining of the company’s brick-and-mortar store, and the mid-summer redesign of the Datavision retail website.

“We’re going to have a ‘connected’ store with two floors – one of which is retail space, and we’ll sell 150,000 items out of 3,000 square feet,” Garson said. “It’s a smaller space than we had before, but we expect to do double the amount of retail out of this location in less square footage than we were doing on Fifth Avenue in 10 times the square footage.”

Previously, Datavision had been in the same heavily trafficked Midtown Manhattan Fifth Ave. location for more than 20 years, and the move takes the storefront slightly south of there. The “soft” opening, in the Flatiron District of Manhattan at 50 W. 23rd St. between Fifth and Sixth Aves., will occur by the end of June and the Grand Opening is in mid-July. The location is “one of the hottest in the city – the busiest seven-days-a-week shopping area in New York,” according to Garson. It is near a Best Buy, a Home Depot and what will be LEGO’s Manhattan flagship retail store, when it opens in July.

Informational touchscreens will be deployed in every department – combinations of tablets, and some 20-inch touchscreens. “There will be digital screens all over the store, and on some screens, vendors will be able to push their own content out,” said Garson. Among the vendors represented in the space with dedicated departments are Apple (plus a Beats listening area), Acer, Dell, Canon, Olympus and HP, as well as Samsung, with a Galaxy Zone.

The Datavision website redesign, happening near the end of August, will offer special delivery terms to locally based purchasers in the area. Manhattan-based buyers who spend over $100 on the site will receive same-day free delivery, and residents within a 75-mile radius will receive next-day free delivery when spending over $250. The site is being tailored only to display these delivery terms to locally based shoppers who visit the site, Garson explained.

He added that Datavision’s warehousing, currently centered in a 40,000-square-foot facility across the East River in Long Island City, Queens, will be expanded by an 8,000-square-foot addition within the store building.
 

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