Panasonic to Debut LUMIX Lounge Retail Concept

Panasonic has announced that it will debut a 750-square-foot LUMIX Lounge concept store-within-a-store, at the Unique Photo store in Fairfield, N.J.

A launch event will take place Monday. In addition to Panasonic cameras, the locations will feature headphones, portable audio, mobile power, Smartphone Bluetooth connected home solutions and lifestyle based products, the company said.

“Panasonic innovates a wide range of products that enhance many facets of consumers’ lives,” Julie Bauer, President of Panasonic Consumer Electronics Company, said in a statement.

“Unique Photo is the ideal retailer to debut our first LUMIX Lounge and showcase our wide range of cutting-edge consumer products in a way that lets consumers get hands-on with our products. We are very pleased to partner with Unique Photo to drive creative experiential initiatives in the ever-changing retail dynamic.”

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