The U.S. Tennis Association said this week that Panasonic has become a sponsor of the U.S. Open tennis tournament, and will help facilitate the first 3D broadcast of the tournament this year.
Panasonic will work with CBS Sports on the broadcasts, which will take place on Labor Day Weekend and on Finals Weekend (Sept. 10-12), and they will be shown the n3D Powered by Panasonic channel on DirecTV.
The matches will also be shown as part of Best Buy and Panasonic's 3D Demo days on the finals weekend.
"Panasonic is proud to support the US Open, on site and in homes throughout the country, by bringing live match action to tennis fans in immersive 3D," Joseph M. Taylor, Chairman and CEO of Panasonic Corporation of North America, said as part of the announcement. "Panasonic consumer and professional 3D displays will show the Arthur Ashe Stadium matches to spectators on site in Flushing Meadows, viewers nationwide can see them via DirecTV's exclusive 3D channel."
