Panasonic said Monday that it will open the first fully operational Blu-ray 3D Advanced Authoring Center, at the Panasonic Hollywood Laboratory in Universal City, Calif. The facility is meant to make Blu-ray 3D discs available as soon as this spring.
"This laboratory, located as we are in the world's entertainment capital, is proud to offer the filmmaking community the industry's first complete, end-to-end Blu-ray 3D encoding and authoring facility," Jeannine Patton, vice president & general manager of the Advanced Authoring Center, said as part of the announcement.
"Blu-ray 3D is an exciting new space for the home entertainment industry and our early research and collaboration was extremely helpful in determining what will provide the most compelling experience and optimum performance when designing for Blu-ray 3D."
