Shop Talk: Jack Shafton, Director of Sales and Marketing for Paradigm Electronics

December 10, 2008 By Audrey Gray

multipage

Our messaging has shifted since September. We are stressing value now instead of the product itself.   So instead of advertising, "We make the best subwoofer in the world," now it's, "We make the best-performing subwoofer for your dollar."
 -Jack Shafton, Director of Sales and Marketing for Paradigm Electronics