Brian David Johnson, a Consumer Experience Architect at Intel Corp., takes on a moving target – the evolution of entertainment and the forces that are constantly at work shaping that evolutionary path – as the big topic in his new book, Screen Future: The Future of Entertainment, Computing and the Devices We Love (Intel Press; hardcover; available July 21).
It’s a vast subject, to be sure, but Johnson makes it a palatable one, with chapters of easy-to-digest research, analysis and commentary alternating with Q&As with academics, business executives and government officials who are all, in their own ways, “what’s next” visionaries – and who all have their say about what’s to come in new devices and how they are being (and will be) used by today’s screen-hopping, content-consuming public.
The book is the culmination of 10 years of ethnographic research at Intel about “what consumers are doing in their homes,” Johnson explained. Intel saw the need to collect such data, because “when you design chips, you need to understand what consumers are doing,” he added. “For the past three years, I’ve looked at the future of TV – what happens when you combine the power of the computer with the beloved nature and entertainment value of TV. It’s a look at what happens when entertainment becomes the leading experience on all our devices.”