Do The Deals Ever End?
Close every sale with new online and mobile initiativesJanuary 23, 2013 By Peter Weedfald
Membership Has Its Privileges: Club retailers - Costco’s, Sam’s Club, BJ’s, etc. – have established thriving online niche communities. E-member sales are considered a “privilege” that consumers are willing to pay for either with an e-club card, through consistent purchases or by providing personal information.
Expect more e-instant pricing pandemonium as the model continues to capture and drive volume sales. Thesestrategies, though, aren’t just for the big boys. Your company can and must explore, harness and deploy its own creative and effective online, mobile and in-store (omni-channel) sales and marketing strategies, all designed to address competitive pricing pressures, launch new products, move excess inventory, expose your brand, drive sales and, of course, increase profits.
In this push-pull consumer-centric world, pricing matches and rematches are instant and constant. The deals seem to never endbecause consumers are conditioned to expect that they will find a better one at the next turn. And they eventually will, preferably from a smart independent retailer with professionally trained sales people that are not only sensitive to pricing demands but understand how to add the value, provide the customer service and create the full solutions in ways that the cloud can never replicate. That could be your store. You can make it happen.
Peter Weedfald is president of Gen One Ventures and author of Green Reign Leadership