Dare to Lead in 2013

Singular passion generates team success

Remember passion? Those of you who ran with me fast and hard while I was SVP of sales and marketing with the Samsung Electronics team remember our dedication to market leadership. It was a time when we were neither predator nor prey to the mighty consumer electronic brands at the time. There may have been times when our market share was down, but we were all hungry and wide-eyed, and we came back together to build a market and create a valuable brand. We earned the trust of our retail partners, surpassed our established competitors, and became a new market leader. Our passion created a united front and yielded positive results.

Earning shelf space was hard work, but we followed the cry of, Let’s Dare To Lead Together! We won many battles using our most competitive weapon: unyielding, unstoppable passion. I was privileged to lead such a passionate team of Spartan professionals against formidable market Titans.

I continue to believe that the following leadership practices created stronger forecasts, lasting advantages, and more team-related success stories:

1. Organizational Leadership
Human capital is your company brand. Your team is responsible for articulating your brand promise to your consumers and channel partners. When defined, your product strategy must be your brand engine: tuned, primed and focused to make a market and win share. You should build a leadership team that runs faster, smarter and longer than your competition.

2. The Dignity of Knowledge
Knowledge is power. The shared knowledge of market opportunity, buyers, competitive products, research, competitive pricing and channel strategies are essential. Knowledge must be shared, supported and challenged. Knowledge should be expressed in the form of business plans, not standard Power Point presentations. Each must be reviewed, critiqued and signed off by the team leader.

3. Sales & Marketing: One + One = Won
Product and sales management need to be united as one, not two. The 4 P’s of the business (product, placement, pricing and promotion) need to be clearly assigned. Placement and promotion is the core assignment of sales, while product and pricing is “owned” by product management.
Your greatest advantages are the combination of co-op, MDF and below-the-line advertising dollars that form one competitive force, united with your retailers’ sales processes. Your whole strategy should be designed to best reach and sell their customers on your benefits.

Peter Weedfald is President of Gen One Ventures, a sales, marketing and brand-product consulting company. He has served as SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.
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  • Anthony Hagelgans

    I love it Peter. Bravo! Thanks for sharing your bedrock views on such an important subject that we must live, own, and share each and every day!

  • TylerSchaeffer1

    Excellent points Peter. It is not only the leaders but the Leadership Conversations they have that connect people, create alignment, build stronger relationships, and stimulate creativity to increase results. http://www.washingtonexec.com/2012/08/leadership-conversations-column-relationships-that-work/

  • Mike Lyons

    Precisely put Peter, as only someone who has lived the process and found true success, you have placed the challenge at the feet of today’s leaders.

  • John Wang

    Yes, we need passion to create something new.
    I am 65 years old but I still dream to develop some green, cleantech-innovation and eco-friendly products in 2013, such as LED Flashing Shoes, Electricity-Generating Floors and Heating Shoes (all products do not need battery or AC power source)……….My partner and I are very busy, but we have passion to support us to fulfil our dream (we just got the registered number for invention patent pending for our Actuators. Hope we have good news for you all in 2013.
    With best regards,
    John J. Wang
    Feng & Wang Technology Co., Ltd.

  • jeffoheir

    Great job Peter and thanks for your posts. I like Tyler’s link to the column on leadership. If anyone has links to related content on leadership or CE retail/vendor strategy, please post them here. Thanx again.

  • Greg Keys

    I enjoy your articles! Although I wasn’t directly involved with you and your team, I did enjoy seeing first hand the team excel in every area of engagement. Thanks for the ingredients that helped form their success. Keep rocking it!

  • Peter Weedfald

    Greg, thank you so much for your very kind and generous words. We were fortunate in many ways during the time, mostly because we were absolutely ignored by the mighty, ruling brands of the day. As I know we all like to say "never let them see you coming." I remain grateful for so many retail and distribution partners who gave our Samsung team the chance, again and again to compete against mighty legacy competitors. Thank you Greg, from our entire Spartan team!

  • Peter Weedfald

    Yes John… I truly believe we can duplicate this team excellence within our CE industry, again and again and again… "ready, set, grow!"…