Embracing Change in 2013
Execute smarter, more profitable New Year initiativesDecember 5, 2012 By Peter Weedfald
4. Hire your change-agent heroes before your competition does.
5. Establish a social network and CRM war room to learn about, listen to and service your customers much faster.
6. Empower your team to run faster and unleash new capacity in the language of competitive speed.
7. Create one sentence that best articulates your vision for change. All team members must memorize it and share it with all business partners.
8. E-invest to ensure profitable speed for 2013 and for years to come.
9. Embed the language of change into your corporate culture and institutional disciplines.
10. Share all results – the good and the bad – each week with every team member.
These progressive change principles are possible to execute only with top management’s complete buy-in, cooperation and participation. As we reflect upon the companies and brands that have fallen in the last year, we can see that it was their inability to change and implement new business tools and strategies that contributed to their demise. With that in mind, 2013 should not be viewed as the last chance for accelerated change. With the right change agent leadership in place, 2013 should be every company’s chance to accelerate their competitive advantages and shareholder equity for years to come.
Peter Weedfald, is president of Gen One Ventures and Author of Green Reign Leadership.