Embracing Change in 2013
Welcome to 2013 and another brave new year of change driven by profitable opportunities and painful losses, all thanks to our constantly morphing consumer electronics industry.
This will mark yet another year to accelerate market opportunity; fend off flinty competitive threats; strengthen Internet, mobile and in-store traffic; gain greater brand recognition; and compete for faster and more profitable turns. Yes, another year to deploy smart, highly competitive and profitable change.
As we learn and earn our way through highly fueled e-commerce, mobile and brick-and-mortar businesses, senior leadership will continue to accelerate, leverage and capitalize profitable cloud-based opportunities … not only to grow but also to survive.
Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Home Electronics Company of America (SHCA). He has also served as President of Gen One Ventures, SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.