Polk Plans New Logo, BrandingJuly 12, 2012 By Stephen Silver
Polk Audio announced Thursday a rebranding, on the occasion of its 40th anniversary, that includes a new logo and website.
“As we take stock of where we are as a company, we are quite proud of our achievements over the past four decades,” Ben Newhall, Polk Audio’s Senior VP of Sales and Marketing, said as part of the announcement. “However, we’ve seen exciting changes in both the audio and overall consumer electronics industries, especially in the recent past.”
The new logo, designed in cooperation with Frog Design, is "a salute to our past and a promise to ourselves and to our customers that our dedication to and love of great sound will remain our true inspirations," Polk's Al Ballard said.