D&M Holdings Monday announced the launch of its new multi-tiered channel management initiative, which includes a web-based reseller authorization portal for its Denon, Marantz and Boston Acoustics brands.
The portal allows for all resellers and integrators of the three brands to "maintain sustainable profit margins and grow their businesses," the company said. The initiative also requires dealers and distributors of the products to sign new reseller agreements, which include the prohibition of unauthorized online sales.
The initiative has been in the works for a full year.
“Our fully transparent and clearly delineated reseller authorization program will allow us to be more strategic and focused in all channels, guard and protect our brand integrity, forge stronger relationships with our dealers, and also proactively monitor and take swift action to halt practices such as illegal transhipping and misuse of our intellectual property," D&M North American president Bob Weissburg said in a statement.
