Proficient Fields Its First TV Speaker at CEDIA Expo

Proficient Audio Systems showcased at the 2012 CEDIA Expo its first TV speaker, which it has just begun marketing.

The $599 MaxTV MT2 under-TV sound system, as it is billed, is designed to tap into the nearly 80 percent of flat-panel TV consumers who do not elect to hang their sets on the wall, according to Proficient president Keith Marshall.

The MaxTV chassis encases two 5-1/4-inch downfiring subs, each in its own tuned and vented internal enclosure, four 2-1/2-inch midrange drivers and two one-inch tweeters, and produces 80 watts. The system has a Bluetooth feature that allows it to be paired with a smartphone or tablet to play content from those devices.

“The product is robust and has great build quality,” Marshall remarked at the system demonstration. “We don’t ship beta products. We’re not known for speed to market, but for delivering product that when it comes out, it works.”

“It has excited a broader group of customers for us,” said Proficient’s Jason Dominique, who ran the system through its paces.

Dealers who purchase three MaxTVs will receive descriptive counter cards, a customized HTML e-mail that they can send to their end-user database, and The Big Red Button, a point-of-sale demonstration device that allows easy A-B comparisons of TV sound both without the MaxTV system engaged, and with it switched on.

Proficient also introduced new models of in-wall and in-ceiling architectural subwoofers and several models in the G series. The latter included the GS2.1 sub/sat system ($600; shipping in Q4); the GS6 6-1/2-inch sub ($300; Q4); and the GSB3 on-wall three-channel passive soundbar ($625; Q1 of 2013).

Editor in chief of Dealerscope
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