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BenQ Has A New Story To Tell

Projectors and specialty monitors fuel renewed retail strategy

January 3, 2013 By Jeff O’Heir
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BenQ America realized that to sell such a highly commoditized product as a monitor, it had to have true differentiators. So it recently launched the VW30 series (VW2230H $179 and VW2430H $249) of all-white Mac-compatible asymmetrical LED monitors. The units have no printing, coating or adhesives on the surface for a pure, modern look. They include a removable smartphone stand at the base and can connect to any MacBook through an M-book mode to create the notebook’s picture quality on the 21.5-inch or 24-inch displays. A new Reading Mode adjusts the monitor settings automatically to simulate the warmth of reading paper.

BenQ has also become the official monitor of Major League Gaming and has received input and feedback from the league’s pro gamers on its XL, RL and GL line of Professional Gaming Monitors; each series is optimized for a particular game title.

“Gaming is a whole demographic shift to an under-25 audience. They’re as passionate as NASCAR fans,” Wudeck said, also referring to a broader market that retailers can tap. “In a commodity market like monitors, we had to think of something that the others haven’t done. Right now, we’re the only ones that focus on gaming.”


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