BenQ Has A New Story To Tell
Projectors and specialty monitors fuel renewed retail strategyJanuary 3, 2013 By Jeff O’Heir
BenQ has also become the official monitor of Major League Gaming and has received input and feedback from the league’s pro gamers on its XL, RL and GL line of Professional Gaming Monitors; each series is optimized for a particular game title.
“Gaming is a whole demographic shift to an under-25 audience. They’re as passionate as NASCAR fans,” Wudeck said, also referring to a broader market that retailers can tap. “In a commodity market like monitors, we had to think of something that the others haven’t done. Right now, we’re the only ones that focus on gaming.”