BenQ Has A New Story To Tell
Retail sales associates love to have a good story to tell customers regarding particular products. BenQ has recently come up with a few—as well as a handful of new products—it would love retailers to share.
After lying dormant in the U.S. for several years—roughly between 2007 and 2010, although it remained a top player in Europe and Asia—BenQ has spent the last two years rebuilding its brand and figuring out ways to be more relevant to CE retailers, especially as dwindling shelf space becomes more valuable and prices decline. “If I look at the dealer and retailer discussions I’ve had, once you get past talking about flat screens and customer acquisition products, there’s really a dearth of products that cause consumers to want to visit stores and spend time there,” said Bob Wudeck, BenQ America’s director of retail and e-commerce.
After a limited presence through some U.S. based e-tailers, BenQ is now ramping up its brick-and-mortar sales strategy. It recently signed up Fry’s Electronics, B&H, TigerDirect and Micro Center and is looking for more regional independents to partner with. “Now we have to have products with greater features and value, that have twice as many turns (as competing gear),” Wudeck said.