ProSource/PRO Group Audio Ambassadors Collaborate with Asian Suppliers
It’s no secret that the margin squeeze on under-60-inch panels keeps getting tighter, so with no letup in sight independent dealers are raising their bets on audio to boost bottom lines.
Heavy marketing and smart management - along with a resurgence of consumer interest in many things audio – certainly helped the category shine last year. But maintaining that momentum will take fresh cycles of innovative new categories and updated traditional products in tune with the changing needs of consumers.
That was the reason the ProSource organization, which includes dealers of the PRO Group and Brand Source’s Home Entertainment Source (HES) buying groups, recently toured factories and R&D centers of select suppliers. The trip included visits to D+M, Harman, Onkyo/Integra and Sharp.