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RadioShack's Launching "Do It Together" Campaign

January 27, 2014
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RadioShack this week announced another new "brand positioning," using the slogan "It Can Be Done, When We Do It Together."

That's the theme of a new integrated marketing campaign, to launch next month, called "Do It Together (DIT)."

"RadioShack is realigning our brand around our core purpose, which goes beyond our great product assortment and price match guarantee,"  Joe Magnacca, chief executive officer of RadioShack, said as part of the announcement.

"RadioShack helps consumers find the products they need to connect and power their lives. More importantly, RadioShack can help create technology-based solutions that make anything possible.  "This new approach gives us an internal rallying cry to motivate our team of almost 30,000 associates to go the extra mile for our customers as we continue to make progress with our turnaround plan."

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