The CE Spot: Why Retailers Should Buy the Gear Hype
Samsung’s smart watch is the start of something goodSeptember 5, 2013 By Jeff O'Heir
During the next few weeks, we'll be hearing a lot of pros and cons about Samsung's Galaxy Gear, its new smart watch launched this week at IFA in Berlin. Pundits will be asking why consumers would want it, what they'll do with it, whether they'll be willing to shell out the rumored $290 for it (the price will drop quickly or be subsidized as part of a Galaxy product package), etc. ...
Whatever the verdict is, CE retailers should welcome the Gear to their sales floor, especially as the holiday shopping season approaches. Here are a few reasons why:
1. Cool New Product
Plenty of great products have landed on retail shelves in the last few months, but most of those are in the saturated headphone and Bluetooth speaker market. The Gear stands out as a unique product in the hot but emerging wearable category. There are plenty of wearables, but they're mainly used for fitness applications. None do as much as the Gear.
2. A lot of uses in a little package.
Consumers can use the Gear's voice recognition feature to answer and make calls (as long as the device in synched to their newer Galaxy mobile devices), create and send texts, and view email. It accesses music collections. It also includes a pedometer, accelerometer, gyroscope, speaker and camera. The number of apps created for the Gear will only grow, giving consumers more reason strap on the device every day. And, yes, it even tells time.
3. Integrated Ecosystem.
The Gear is designed to work as an extension of Samsung's Galaxy family of mobile devices, including the new Galaxy Note 10.1 tablet and Galaxy Note 3 handset. Millions of consumers, including plenty of your customers, have already bought into the platform. Position the Gear as an accessory that makes the most popular functions of those devices easier to access. Instead of fumbling for a phone to make a call or send a text, for example, simply swipe the Gear to access a function, raise it to your mouth and voice your command (at least that's how the Gear is supposed to work).
4. Marketing Muscle
Samsung throws the biggest launch events in the industry and backs the products up with plenty of marketing and advertising. It will be the same with the Gear. Many of your customers will be familiar with the device before they walk into your store. When they do, they'll want to see it, touch it and play with it. That will be up to you. The seed, though, will already be planted, making your job of selling the smart watch that much easier. Look at the Gear as part of a full solution that can increase the average ticket price of a mobile device sale.