The Consumer Technology Association wrapped up its annual CES Unveiled New York event on Tuesday, and there was a ton of buzz as press and other attendees departed with under two months until the official opening of CES 2016. Let’s run through the major news items to come out of the event
CTA Rebrands. Easily the biggest announcement of the day was that the Consumer Electronics Association is no longer known as the Consumer Electronics Association. CEO Gary Shapiro announced that, to keep up with the evolutions the consumer tech space has encountered in recent years, the association decided to rebrand. Henceforth, the organization will be known as the Consumer Technology Association.
“Our mission absolutely remains to grow our industry. And the industry we represent has grown as well,” Shapiro said in an exclusive interview with Dealerscope’s Nancy Klosek on Tuesday from the CES Unveiled event. "Our name change reflects that growth and allows us to more accurately represent the entire consumer technology sector. … The name Consumer Technology Association addresses the most outdated part of our current name, replacing ‘Electronics’ with ‘Technology.’ With CTA, we’re able to update our brand name without changing our core identity.”