Reef Radio Electronics of Key Largo Sells Four Sony 4K Systems in 24 Hours

At Reef Radio Electronics Sony 4K event (l-r): Bruce Macfarlane, President and Brian Hagman, VP Reef Radio Electronics with Gordon Shackelford Sony 4K Specialist and Carlos Giraldo, Sony ES Sales Supervisor.

It was super happy Easter for the folks at Reef Radio Electronics in Key Largo, Florida. Since 1989, Reef Radio Electronics has served the clients of Ocean Reef and the Florida Keys – establishing a reputation for performance, quality, and reliability.

“We are the Ocean Reef and Keys leader for luxury home electronics and a CEDIA member since 1998,” Reef Radio Electronics Owner Bruce Macfarlane said. “We are now celebrating 24 years in business.”

“We held a Sony 4K event the week before Easter. My good friend Gordon Shackelford, the Sony 4K specialist and Carlos Giraldo, Sony ES sales supervisor came down to Key Largo to help us out. Gordon Shackelford is a video guru in this industry and I’ve known him since the Faroudja days, as is Gordon’s way, he continues to show the best video images that money can buy. With Gordon’s help, our clients are understanding and buying Sony’s latest impressive 4K gear. The VPL-VW1000ES front projector is showing off it’s astounding 8.8 million pixels in our showroom with native 4k content (when available) and its amazing internal Reality Creation video processing, as Gordon points out and everyone seems to agree, show that up scaled Blu-ray content looks unbelievably close to Native 4K and makes the technology relevant now.

“Gordon was able to get us the Sony 84″ 4K flat panel TV for our Easter Sidewalk Fair and now it is here on display in our show room creating the images that when properly demonstrated, as Gordon so ably does, seem to sell themselves -at $25K per, even during these still shaky economic times. During Gordon’s visit, we sold four 4K systems, all before our traditional stone-crab lunch on Good Friday the morning after our event.”

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