Retail Disruption Creates Consumer Consumption
Accelerating consumer traffic while simultaneously changing your business model to create consumer value is the core focus of smart retailers. Retail leadership demands highly disruptive marketing plans that will regain efficiencies, drive in-store and online traffic, and generate profitable opportunities.If you don’t have an “SVP of Retail Disruption” on staff that is focused on capturing creative opportunities and catalyzing needed change, I suggest you promote or hire one immediately. Retail leadership should invest to arrest the competition through disruptive business models. The net? The right retail disruption model married the right brand and product value model will deliver the recurring consumer traffic to ensure profitable engagements.
Peter Weedfald is the Senior Vice President of Sales for Sharp Electronics Marketing Company of America. He has also served as President of Gen One Ventures, SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.