Retail Disruption Creates Consumer Consumption
Accelerating consumer traffic while simultaneously changing your business model to create consumer value is the core focus of smart retailers. Retail leadership demands highly disruptive marketing plans that will regain efficiencies, drive in-store and online traffic, and generate profitable opportunities.
If you don’t have an “SVP of Retail Disruption” on staff that is focused on capturing creative opportunities and catalyzing needed change, I suggest you promote or hire one immediately. Retail leadership should invest to arrest the competition through disruptive business models. The net? The right retail disruption model married the right brand and product value model will deliver the recurring consumer traffic to ensure profitable engagements.
The changing ways in which consumers buy goods today is a prime catalyst of retail disruption. New software, hardware and Internet technologies are delivering countless ecommerce opportunities, offerings and strategies through every consumer and business device. Cloud-enabled devices and a never-ending stream of apps disrupt the market AND generate opportunity. All this disruption and cloud consumption causes P&L tensions throughout traditional retail environments, creating dangerous catalysts for retailers and manufacturers on a global scale. With this kinetic disruption, cautious change is no longer an option.
Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Home Electronics Company of America (SHCA). He has also served as President of Gen One Ventures, SVP, Chief Marketing Officer of Circuit City, SVP of Sales and Marketing in North America for Samsung, and SVP of global marketing and EEVP, GM & Chief Marketing Officer for ViewSonic.