|
Expo salespeople also make an effort to use the consumers’ own smartphones or tablets when showing off music products, for instance. “It gives them the wow effect,” Temiz said. “[As in], ‘Wow, I can [really] do this!’”
The panelists also chatted briefly about major industry trends, and both Dodge and Evans mentioned the growth in popularity of light commercial and the use of digital signage. “And offering home control to the consumer,” Evans added. “I think that’s going to be a big one.”
Temiz, for his part, believes that one of the industry’s next big trends will be the end of the big-box. He predicts a shift will begin soon, he said, toward smaller stores that are both more personal and more educational.
Page 1 | 2
Companies Mentioned:
 |
|
|
